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A2Z's GLOBOTS
can be viewed as the creators of a 'productive dance,' composed of moving parts
intertwined with custom research. A web-based business must encompass the end-user's
goals, as well as the mental constructs that fuel motivation, using available technologies.
The result achieved is a 'natural flow' between your Website and audience.
When you want your business to be successful on the Web, you need a dynamic
site that is easy to navigate. And when you want to sell to the world, you definitely
need a well-designed, multilingual Website. If your web presence has been established,
your company might be considering localizing your site's message and content for
foreign audiences.
When you want that message to be heard, you need to create a provocative design.
Most localization companies stress the linguistic and technical aspects of web development.
A2Z places equal emphasis on designs that appeal to both high- and low-context cultures.
High-context cultures (e.g., Japanese, Chinese and Arabic) use context-sensitivity
to communicate most information in a message. Low-context cultures (e.g., English,
German and Scandinavian) expect lots of detail in visual and verbal communication,
i.e., adjectival embellishment and inflections.
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